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Some common monetization methods include subscriptions, ad-based video monetization, and pay-per-view. Monetizationīeyond saving on infrastructure costs, a platform should have options for monetizing video content. HTML5 players can be easily embedded wherever viewers might be, whether it’s social media posts or websites. While supporting many video formats is important, an HTML5 video player that’s compatible with nearly every device can further maximize a brand’s audience. This provides added convenience for broadcasters. With a record feature, broadcasters can capture their live events for VOD purposes without impacting the quality of the stream itself.Īuto-archiving tools are also valuable because they record your live streams then automatically upload them to your video-on-demand solution library. Live streams can be just as valuable after the event is over if your platform offers live stream recording. With cloud-based video streaming, broadcasters can host their content in the cloud for on-demand consumption or live stream events to their viewers. That way, broadcasters ensure their content can be shared with nearly any device their audience wants to use. Video transcoding in the cloud is an efficient way of creating multiple renditions of a single video file without taking resources away from the initial encoding process. Once broadcasters upload files, they’re encoded and transcoded into a variety of formats that are ready for playback. How Does Cloud-Based Streaming Work?Ĭloud streaming relies on a network of cloud servers that are dedicated to hosting video files and efficiently deliver this content to viewers. Files and data are stored in “the cloud” to make it easy for broadcasters to access their information and workflows from anywhere as long as they have a computer and a strong internet connection. WOWZA STREAMING ENGINE 4.3 SOFTWAREThat’s why many broadcasters are moving to cloud video platforms that provide a straightforward video streaming and hosting solution that’s scalable.Ĭloud video streaming uses software that can be accessed over the internet. This infrastructure had high upfront costs, was complicated to maintain, and wasn’t a core competency for many brands. In the past, broadcasters needed complex on-premise servers and other hardware to stream videos to their audiences. Learn more about the online video streaming industry in our dedicated streaming statistics post. 69% of businesses that are not currently using video content for marketing have plans to start using it this year.83% of video marketers believe that online video content is effective.94% of marketers believe that online video content helps to better personify their brands. WOWZA STREAMING ENGINE 4.3 WATCH ONLINE
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